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As a copywriter, creative content writer, ghostwriter, and storyteller extraordinaire, I find that every project involves the ALL of me. From blogging to website landing pages to voice-over scripts, to social media promotional ads, I'm at the helm of crafting content that is SEO-worthy and elicits audience engagement.
To be able to contribute my words to publications, whether online or in print form, means a grateful privilege I don't take lightly. I have over 10 years of experience, yet I have an insatiable desire to continue learning from those who've been in the trendy trenches with technology and cutting edge brands.
I've authored and published five nonfiction books--all available at major online and independent outlets. I've been a contributing writer and blogger for numerous magazines, digital marketing sites, and industry professionals. I've spearheaded email campaigns for all types of genres, and have provided expert-level copywriter services to every type of entrepreneur or business that demands strategy and accountability.
My research skills, imagination, and positive mindset lend themselves to this wonderful art of writing.
Starting a business, and successfully running a business, can be one of the most worthwhile decisions you'll ever make. However, there comes a moment when second guessing that decision leaves you with confusion on whether the business is growing and earning a decent bottom line, keeping your passion involved, or it simply becomes a has-been.
There are few beauty products that are as straightforward as an essential oil. Whether you slather a drop or two onto your problem areas-be it that dry patch on your skin or on the split ends of your hair-it's easy to resume your life once you've applied.
While there are two fundamentally different types of oil that one can squeeze out of a rose, each has their own characteristics and usage for skin. The first is rose petal oil which is probably what most people think of when they think of rose oil.
Making your own lip balm is anything but difficult. In fact, homemade lavender lip balm can soothe dry or chapped lips, and also protect the delicate skin of your mouth from harsh temperatures and other factors that could irritate the tissue.
As your clients start their fitness journeys by deciding to change their lives with your knowledge and expertise, how do you ensure that every person will become a lasting client? Bridging the gap between trust and loyalty to your business is something every personal trainer and studio owner desires.
Almost every person has a scar they'd really rather not see every day, some that you may notice on a daily basis, while others are hidden under layers of clothes. If you have scars from cuts and scrapes, injuries, acne, or surgery, chances are nobody else is noticing, but they can be annoying and make you feel self-conscious.
Let's take a shared look at how being empathetic towards your coworkers, your employees, and your clientele can have a remarkable effect on your business operations.
With the saying "everything old is new again," what springs to mind is an ancient technique known as face mapping, especially when it comes to understanding your skin and any potential breakouts. For example, that annoying pimple in the middle of your forehead, how can face mapping reveal why this is happening?
Tea tree oil is a natural antiseptic extracted from the leaves of an indigenous Australian tree known as Melaleuca alternifolia. Tea tree oil is an excellent skin treatment option, especially for oily, acne-prone skin, which is why it is considered the best natural remedy for acne.
Welcome back to the 50 States series! In case you missed the first installment, you can catch up here to see what this series is all about! Last week, we covered the great parts of remote fitness classes that our founder, Chris Beer, took part in.
It's hard to look around and not see video - in-person and online. YouTube has turned into the second biggest search engine in the world. Since YouTube was acquired by Google, people immediately click on video options (sourced from YouTube) when searching for anything via Google.
Glycerin is one of the most valuable substances in the world and is found in a wide variety of everyday products. Due to its outstanding moisturizing properties, glycerin is commonly used in skin care products. Whether you only use natural skin care products or household brands, it's highly likely you'll find glycerin on labels throughout your home.
Your complexion is one of the first things people notice about you, and the health of your skin says a lot about the way you eat and live your life. The condition of your skin really reflects what you put in your body, and a healthy diet is really an "inside-out" approach to healthy skin.
Over the decades there have been countless famous brands with their respective attractive logos, and it's often wondered who created this or that magnificent logo? Behind every successful brand, there is always a great designer. It's not so much the design itself, it's the face and persona who brought their iconic logo to fruition and how.
As an owner or operator of a personal training business, you'll be faced with a lot of new situations and challenges that you've probably never had to deal with before. You'll need to learn how to adapt or change in order to grow.
Before you freak about looking in the mirror and wondering what happened to your neck, arms, and areas of your face that are sagging and loose, let's figure out what crepey skin is and how to prevent it. As an aging woman, your skin is vital to your well-being and overall health.
As a single ingredient, turmeric spice manages to pack a major health punch. Turmeric is all the buzz in the herbal supplementation industry, and for good reason. This bright yellow spice that has been used throughout Asia and India for centuries, has in recent decades been embraced by the West, not just for its ability to satisfy an added essence to curry dishes, but for its impressive list of health benefits.
It is of a genuine belief that 2021 will be full of optimism for marketing, with a focus on performance across channels, empowered by improved tracking. Most of the behaviors consumers and brands will adopt are based on core values, authenticity, and the efficiency of digital channels.
Let's face it, the pandemic is here for a while. Fortunately, businesses and companies all across the globe are preparing for another lockdown and remote workers to continue on with their daily responsibilities.
If you're embarking on a new plan for a new year, there's nothing more liberating than having a glance at your dietary habits and seeing what needs to stay and what needs to go. Going gluten-free is an option embraced by many, however knowing the ins and outs of why you want to take this dietary path is something to be explored.
Putting it simply, oxidative stress is an imbalance of free radicals and antioxidants in the body, which can lead to cell and tissue damage. Oxidative stress occurs naturally and plays a role in the aging process, and evidence suggests that long-term oxidative stress contributes to the development in a range of chronic conditions, such as cancer, diabetes, and heart disease.
As a new year approaches, the all-too-familiar making of resolutions becomes front and center. Have you given any thought to health related issues lately? If not, it's time to wake up to the fact that your health and wellbeing is vitally important.
NFL football is big business. When teams within the organization make dramatic shifts with either personnel, venue relocations, outfit changes, and color selections, and in this case--logo changes and overall team name changes, it's a sensation to behold. What makes news in the circles of sports is the WHY of these transformative shifts and the WHEN it will happen.
Here's the thing: You've cut down on carbs and loaded up on bacon, cheese, and avocados, yet the numbers on the scale aren't moving. What's the deal? First, let's cover some basics about the keto diet you've been following and why you're not losing weight on this particular high-fat/high-protein diet.
Creative jobs and their scope of influence has widened over the years, helping professionals explore a diverse range of career opportunities. Organizations tend to hire graphic designers to craft appealing designs for packaging and advertising purposes whereas illustrators are highly sought-after by novelists, marketing agencies, and advertising firms. The demand is growing for both fields ...
Getting enough sleep is one of those novelties that seems to surpass even the most stalwart business executives and people who thrive on artistry. Not everybody is immune to insomnia, no matter how hard they try to convince themselves otherwise. Thus, it's no surprise that a good night's sleep is considered gold these days, and for good reason.
If you step into any brewery you'll see the cone-shaped hops flower dutifully adding flavor and aroma to beer. As it turns out, the plant has applications that go far beyond imparting bitterness to your favorite double IPA. To reap the health benefits of the hops flower, you don't even have to booze up.
Being a marketing master of public speaking is being able to read the room, understand who you're addressing, and tailor your message to that particular group. There's nothing more humiliating to a brand messaging campaign than delivering a punch-line to the worldwide audience, only to realize the backlash and potential silence of those whom you thought might engage in the content.
Smoking or vaping is considered an underlying condition that heightens your risk for complications from COVID-19. It is a health crisis of unprecedented proportions and the more your smoke and do damage to your lungs, the more vulnerable your entire body becomes to contracting the virus.
Having an unhealthy digestive system can wreak havoc on other parts of your body, which strives to be a well-running machine. But think about it--your gut influences everything from digestion to your brain and your immune system.. However, if your gut isn't at its healthiest, there are some distress signals that include the obvious symptoms of bloating, gas, or constipation.
It's no surprise that vitamin C is the most familiar of all of the nutrients. Despite the familiarity of the public with vitamin C and the popularity of vitamin C supplements, food intake of rich vitamin C sources needs to be a priority in a daily nutritional diet.
To understand the function of probiotics in your system is to grasp what exactly they are and how different strains can assist in the tasks they're designed to perform. Not all probiotics are made the same. Some of them come in supplement form, while others are packaged within certain foods, like homemade fermented vegetables, and can actually be quite potent.
If you've ever wondered how to spread the good word of your business and reap the rewards of more users and clicks onto your website, well, look no further. Oftentimes, the content of your social media posts can get lost in the mix, however a newsletter sent directly to your target audience will captivate and [...]
Successfully launching-and growing-a local business is tough work. Something as simple as Google reviews, however, can make life much easier. In the past, local businesses could largely rely on foot traffic and word of mouth to grow their brand. Nowadays though, most customers begin their search for businesses online - even when they're looking for [...]
Imagine being on the cusp of something truly great and successful in life or business, and all that's left is a legacy of inspiring words and innovations for decades to come. From those who have been in the trenches, these are the ones who can offer hope.
Now that you're ready to explore a vegetarian diet and all the health benefits it provides, the next step is to discover how eating more plant-based foods can lower your blood pressure--amongst other essential wellness attributes. Vegetarian diets are currently all the rage, as most people are seeking alternatives to processed foods and heavily meat-based meals.
Imagine that your body is a finely tuned machine and runs smoothly day in and day out. Every food and beverage consumed is in perfect harmony with how your internal system works, yet there can be disruptions and challenges when the main digestive tract rebels with how it's treated.
Ever wonder how some businesses seem to expand into the stratosphere with marketing and networking success? Oftentimes, the key is simply a matter of who you hire and whether their influence on social media and beyond can attract more consumers to your business. Entering into the world of influencer marketing has the ability to take [...]
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Finding your voice through the written word can be a challenge, yet once found in the world of creating content, the rewards far outweigh the obstacles.
The Roman geographical vision stretched to modern Scotland in the north, to Ethiopia in the south, and had the Atlantic Ocean providing the western horizon. Looking east, however, matters were more complicated--there was knowledge of other kingdoms beyond the Parthian Empire on Rome's borders.
The impact of COVID-19 touches almost every industry and aspect of our lives; from education to healthcare to trying to get a sandwich for lunch. And it's no different for the film industry. This pandemic has changed how the film industry produces and promotes movies.
Being in the early stages of starting a business, you're probably considering using your personal cell phone number for your work. This is normal-it's affordable and convenient, and most people prefer it out of habit. Switching to something new seems like a hassle. However, "personal" and "business" are very different fields, and they require mutually exclusive approaches.
Delving deep into the origins of the California coastline and its interior regions, it brings up a bevy of questions in my heart as to who, where, when, and why? The Early Natives who occupied these regions--from the inland areas to the outward stretches of the Pacific Coast--continually conjure up images in our minds that incite fascination and wonder.
Maybe you've been having a tough time getting to sleep lately, or you wake up in the middle of the night with your mind racing. Perhaps you find yourself "doomscrolling" on social media. If so, you're not alone.
Let's face it. The world is one spinning cycle of one thing after another coming at us from all angles on a constant basis, yet it takes an imaginative brain to dissect every nuance and find your center to thrive and survive.
Animals have greater emotional sensations when compared to humans, so it's only natural that, during crisis or moments of pause, our beloved pets choose to sidle up to us even more with their innate trust and loyalty. How this affects the overall well-being of both animal and their person depends on the health and relationship of connection.
When you need to connect your mind to the business in question without ever seeing the actual name of the brand, how important is it for instant recognition? Without question, a logo is the holy grail of your business. Think of the 'golden arches' of McDonald's, or the 'swoosh' of Nike--these two are iconic for taking great care of their logos.
Customers shopping for their beloved animals can experience the ease of purchasing daily pet supplies and essentials, including food or medicine, with the tap of a button and within the comfort of their own home.
The COVID-19 pandemic has been tough on all of us - our teams, our clients, and our loved ones. To help warm your hearts, and put smiles on your faces, here's a collection of seven stories from our community that remind us why we do what we do, and that even in dark times, there are moments of love, joy, and light.
Your dog's mind is always at work. Next time you're on a walk, pay attention to the way he stops, lifts his muzzle into the air, and takes a few seconds to absorb his surroundings. It might seem like he's doing it for no reason, but it's his way of sensing something of interest.
Do you ever imagine you'd end up on the streets after an unsuccessful childhood and sports career that goes nowhere? Yet, there's a silver lining. Welcome to the world of James Burke, a world-ranked business coach who's gone from homeless to plentiful in just three years. James Burke's story is anything but normal.
Imagine yourself waking up, strolling into the kitchen to make your first pot of coffee, wearing your pajamas, maybe even stepping outside to watch the sunrise. Take that a step further, and imagine the day begins on your own terms. You are the boss. If you can see it, you can be it.
As a business owner, your number one concern needs to be strategic and how to achieve growth through positive revenue. A new decade is upon us, and more and more small businesses are aligning themselves with workflow solutions that involve automation. What exactly is automation?
Whenever you embark upon a new business as either an entrepreneur or startup who's jumping into unfamiliar territory, it's imperative to modernize your technology to keep up with the ever-changing times of successful growth. Having the necessary resources to move from good to great requires outsourcing specific IT tasks to those professionals who can help you benefit from every aspect of business organization.
As technology continues to advance and takes its place at the forefront of our modern day-to-day lives, every upgrade can be the difference between success or lack of motivation. Wireless phones, wireless setups around the household, wireless computers, these are mainstays in life and the workspace.
Working from home can be both freedom of expression feeling, or a complete chaotic experience if left to your own devices. More often than not, being a remote worker has its perks and can be extremely productive in our current economic climate.
Conjure up an image in your mind of one of the world's best graphic designers, how they create, what motivates their craft, and the persona behind their brilliance. Now imagine being able to work with this person, side-by-side, someone who devotes their entire heart to helping clients transform their business outreach, and someone who has ...
When you're at work, doing your job and collaborating with your coworkers, has it ever occurred to you that there might be something missing? Something that would ease tension and stress, add fun and support to the work environment, and even increase productivity and morale? How about dogs?
Business owners, marketers, entrepreneurs, and advertising executives have one goal, and that is to attract clients through savvy marketing. What constitutes the practice of business messaging is ensuring each word aligns with your mission statement. A mission statement defines the business, its objectives, and the approach business owners use to reach those objectives.
"Hawaii is not a state of mind but a state of grace." ....Paul Theroux As a cluster of islands off the coast of California, therein lies the ultimate paradise and gateway to another dimension. Warmer waters of the Pacific, the Hawaiian islands are undoubtedly a traveler's romantic and soulful destination.
Forget about person to person, eye to eye, and face to face contact. The new connection is all about who's online and when. Our social media consciousness has amped up in the wake of our introverted ways of doing business.
How to summarize an island so rich with color, so glorious in spirit, so compassionate in nature, it needs a true adventurer to dig in and not let go. Extolling the magic of Kauai becomes almost a parable, as the oldest and wettest of the Hawaiian islands, the lush landscape of tropical flowers and waterfalls ...
Ready to create your worth? Business owners know the value of their employees, or they should know the value of those who work for them. If you sign onto a project as an employee, you're subject to whatever hourly rate they're willing to pay, plus any health insurance benefits, if that.
Your bags are all packed, your embarkation documents are all ready to go, you've arranged accommodations for your pets, yet you might be forgetting one crucial element to a happy and healthy cruise vacation: vitamins. Have you ever found yourself out to sea wishing you had brought along the basic vitamins that maintain your overall health during vacation and endless buffets of delectable food?
Imagine your day beginning with meditation in your pajamas, sipping a cup of joe, playing with your dog, and you haven't even opened your laptop yet. It's the wee hours of the morning and the day belongs to you. You're the boss.
The restaurant industry is notoriously competitive, with everyone from massive chains to local haunts vying for diners' attention. In email inboxes, that contest is incredibly fierce. So, to stand out, what's the secret ingredient? Amazing restaurant email designs. But what makes a restaurant's email design amazing, and how do you decide what design to use for your particular message?
Finding the Right Formula for Your Success 18NFF World Vegan Champion Hin Chun, a Clean Machine sponsored athlete, understands patience when training. When you first launch a weight training or fitness program, the key is not to rush. Intensity is earned through diligence and hard work.
The trend for social media sites is astronomical and growing every second. People are glomming onto those who inspire and create waves with a vengeance. To earn a follower on your social media site is almost similar to a badge of honor-you reap what you sow.
Life is and always be a journey, and along the way, you will gain invaluable wisdom as long as you\re willing to open your eyes, mind, and heart. Are you up for it? So here I am, writing in my journal with a ruby stone held gently in my hand, marking the day I turned 60 years young.
Identifying the Optimal Frequency and Intensity for Your Workouts In today's world, working out and intensity go hand in hand. There's no "one size fits all" magic formula for the masses; it's completely unique for every athlete.
Maintaining a consistent training regimen is just as important as teaching your pup his manners at the start of life! Here's why. Dogs amplify your own well-being tenfold, so why not continue learning lessons together? No matter his breed or age, consistent training can solidify the trust and bond between you and your dog.
Ahh, ohm, deep breath in, and exhale. Take a moment to center yourself and get your body and soul in the space of relaxation. No, this isn't a yoga session, per se, but more of a practice of focusing on your breath, clearing the clutter in your mind, and getting yourself ready to train.
If you like to travel with your dog, seeking accommodation at a pet-friendly Airbnb couldn't be simpler! Keep these tips in mind during the planning process. As the notion of traveling with your dog raises excitement and curiosity, consider staying at a pet-friendly Airbnb to further your travel experience.
Thank you emails are an important part of business for many brands across many verticals. And they can be tricky, as it's important to be emotional and also authentic. Every client deserves a thank you email. Once an agreement is made between business and client, recognizing the efforts via email is a valuable way of honoring that agreement.
Boarding a cruise ship can be full of excitement and challenges. Knowing there's an adventure ahead for several days can give a passenger, especially an active one, more innovation and creativity to maintain a level of fitness when out to sea. There are solutions to being able to walk and attain your tried-and-true 10,000 steps on a cruise ship.
Ah, wedded bliss has bestowed its' wonderful self upon you. The notion that spending your years with a forever person has anted up how you move about the world and how sharing it with another brings more joy than ever. Your honeymoon journey is ready to begin and a cruise is what's in store.
Visit Amazon.com's Gerry Ellen Page and shop for all Gerry Ellen books. Check out pictures, bibliography, and biography of Gerry Ellen
Your Workout Nutritional Plan Imagine having an abundance of choices to eat as an exercise enthusiast. Now take it a step further: imagine following a plant-based diet and having to create meals and workouts solely for the purpose of your ethical choices and overall well-being.
Taking an adventure out to sea amidst a bevy of bountiful food on board can be interesting for a vegetarian. At first, those who oblige to a vegetarian diet only find themselves wondering if they'll be able to satisfy their tastebuds AND get quality nutrition. Fear not vegetarians!
Imagine boarding your cruise or personal water craft with the intention of exploring and taking adventures to lands you've never visited and have always desired to go. Now imagine that you've pushed out to sea and the landscape appears so vast and beautiful, you can barely contain yourself with joy and admiration.
Mental health has a significant part to play in our overall wellbeing, even if it does not cause physiological symptoms like heart disease, diabetes and other potential diseases that affect the physical wellbeing of the body does.
What is the best thing I love about my work? The creativity, the remoteness, the ability to take an idea and transfer it onto the page. Ever since I discovered my passion for writing, I've intertwined a touch of wit, a touch of inspiration, and words that come straight from my heart.
A mobile wellness business whereby Scout (my dog and muse) and I travel to various sites to offer the benefits of practicing yoga with dogs, having dogs in the workplace, how dogs can positively affect the behavior of children, how dogs need other pawed companions, and how a dog can help your writing.
978-1-61599-340-6 Recovering the Self: A Journal of Hope and Healing (Vol. VI, No. 1) April 2016 Recovering The Self is a quarterly journal which explores the themes of recovery and healing through the lenses of poetry, memoir, opinion, essays, fiction, humor, art, media reviews and psycho-education.
Gerry Ellen is an author, freelance writer, storyteller, and wellness helper for dogs and humans. Her latest venture: www.eightpawswellness.squarespace.com combines all of her passions of yoga, strength, outdoors and fun. Besides being a regular contributor to Meet Mindful, Be You Media Group, and Rebelle Society, she has also been featured on elephant journal and Light Workers World.
by | Sep 10, 2014 | Uncategorized or Out of the Box Now the question for all of us to ponder is here with a resounding BOOM! How do we integrate all that we have learned (from the past six to twelve months) about our old selves into the newly formed and revered new self?
Looking good and feeling good are two sides of the same coin. As we age both variables are vital to our vim and vigor, thus we navigate a changing body alongside a changing attitude about what foods go into our daily regimen.
Numerology is a system which looks at the significance of numbers is a person's life. Gerry Ellen explores whether or not we can apply this system to love.
Gerry Ellen Avery is an author, freelance writer, and wellness consultant. She is constantly getting inspired by all that life has to offer. With a longstanding background in fitness, health, and wellness, she is passionate about writing and connecting with anyone willing to go a step further in their lives.
Gerry Ellen is an author, freelance writer, and wellness consultant. She recently launched her own gig called *8 Paws Wellness with Gerry Ellen* which combines all of her passions (outdoors, yoga, strength, meditation, writing, dogs, fun!) Her first novel Ripple Effects was published in March 2012.
Often, the virtual Edit button has merit. With that comes responsibility, to our hearts, to others' hearts, to the collective, to the planet. It all adds up to a medley of a burn within. Our desire to change within, and ultimately be part of the global change, is capturing more than what any ...